Campaigns are based on a CPM (Cost per Thousand Impressions) model
The Price Is Right
Ads are served to non-skippable inventory only
Served in a brand-safe content in the open web
Optimized for completion rates
Best of both worlds.
Get the benefit of video + audience targeting
Makes a large impact in a multi-channel campaign
Grow reach & brand awareness at the same time
Viewers retain 95% of a message when they watch it in a video,
compared to 10% reading text.
Source: DigitalLogic