Campaigns are based on a CPM (Cost per Thousand Impressions) model
Extreme Accuracy
Location matters.
Reach your audience in a relevant location – Geofencing
Continue serving them ads after they leave – GeoRecency
Track how many visit your store later – Offline Visits
More precise location targeting at the 4th decimal
Transparent reporting to see impressions on a map
Monitor pacing easily to ensure complete delivery

Geofencing is compatible with 92% of smartphones
Source: Workology