A business owner’s goal is to increase their clientele, and one of the best ways to do so is by marketing your services or products on social media. Facebook has an enormous number of users, which means that you have a large potential customer base. In fact, with roughly 2.91 billion monthly active users as of the third quarter of 2021, Facebook is the biggest social network worldwide. That’s a lot of opportunities to put your business in front of the right audience. 

However, if you are new to Facebook marketing, you should take some steps before diving in headfirst.

Create a business profile

Facebook is a great way to keep your personal and business profiles separate. Having an official page for your business can be beneficial in many ways. From having better customer service by focusing all your efforts on one person at once to be more visible with targeted advertisements, a business profile will help grow revenue streams through word-of-mouth advertising.

Reaching the right audience

A successful business needs to have a great product, but it’s just as important to know who its target market is. Facebook advertising offers many different targeting tools for marketers looking to reach potential buyers with an offer in hand or people already engaged enough on the platform so you can build up trust before making any sales efforts.

The devil is in the details 

The cover photo is the first thing potential customers see when they open your profile page. It’s important to make it as creative and visually stimulating as possible, so having an abstract image or pattern will catch their eye. At the same time, landscapes with products placed prominently work well for those wanting something more grounded in reality. The best photos often use negative space by removing everything but what you want them to focus on, a favorite or best-selling product, perhaps?

Tell your story

A description to let your audience know what you do is a chance to get acquainted with who you are and why they should care. Click on “Add an Extended Profile” under Welcome To Your New Page – or click here; if that doesn’t work, start writing about yourself! Use the space provided, but be creative: it’s okay not to fill all 255 characters.

Who’s the boss?

It’s important to remember that Facebook creates business Pages separate from personal profiles. This means, if you want multiple people in an organization (or even just one person) editing and posting on the Page without sharing login credentials; they must all have different roles assigned. Here are the basics.

• Admin: Admins can manage all aspects of the Page, meaning they can send messages, publish as the Page, respond or delete comments, create ads, see which Admin published a specific post, and assign Page roles. This person would have all the same permissions as the creator of the Page. Choose wisely.
• Editor: Editors have the same permissions as Admins except for one key difference: Editors can’t assign Page roles to others.
• Moderator: Moderators can send messages and respond to and delete comments, but they can’t publish as the Page. They do have access to create ads.
• Advertiser: Just as it sounds, advertisers can create ads and view insights.
• Analyst: Analysts don’t have any publishing power whatsoever, but they can see which Admin published a specific post and view insights.
• Jobs Manager: Jobs Managers can do everything that an Advertiser can do and publish and manage jobs.

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